Brand Center
Typography
Three families, three jobs. Keep display type rare so it stays special.
Font hierarchy
Unbounded — Used in the Whitestone Health logo, Unbounded is our signature display typeface. Its bold, modern style makes it ideal for headlines and brand-defining moments that require a strong visual presence.
Montserrat — A clean, contemporary sans-serif that brings structure and balance, best where high readability and versatility are required. On the site, Montserrat carries headings, UI labels, and navigation (D-005).
Open Sauce — Designed for digital clarity, Open Sauce offers a minimalist feel with a subtle, polished touch. On the site it is the body face; the brand book also uses its Light weight for print specimens.
Approved combinations
Three approved pairings from the brand book — headline face over supporting face:
Unbounded over Open Sauce
We Don’t Just Heal. We Uplift. — Because compassion is part of the treatment plan.
Montserrat over Unbounded
A Practice of Presence, Not Just Prescription. — You’re not a chart. You’re a conversation, a story, a life.
Open Sauce over Open Sauce
Because Your Health Deserves More Than a System. — We build trust—not just process—into every appointment.
The type system
Specimens
Each family is shown set in itself, in its approved role and weights.
- Display
Unbounded
700 only
The signature display face — used in the logo, hero moments, and brand-defining headlines. Used sparingly.
Healthcare centered on people, built on trust.
- Headings & UI
Montserrat
500–700 · Semi Bold (600) is the brand-book specimen weight
Headings, UI labels, and navigation.
Healthcare centered on people, built on trust.
- Body copy
Open Sauce
400–600 on the web · Light (300) in print specimens
Body copy. Self-hosted (not on Google Fonts) — the license file ships with the site.
Healthcare centered on people, built on trust.