Brand Center
Logo Usage
Which lockup to use where, and the handling rules that keep the mark consistent everywhere it appears.
The family of logos
Main logo
The primary logo combines the “WH” monogram with the full brand name for maximum recognition and should be used in most branding and marketing materials.
Secondary logo
This simplified version features only the brand name and is ideal for situations where space is limited or where the monogram is not necessary.
Alternate logo
The “WH” monogram stands alone as a compact logo option, suitable for icons, social media, or small-format uses where the full name would be unreadable.
The mark
Do & don’t
Handling rules that keep the mark consistent everywhere it appears.
- Do
Lead with the primary black + teal lockup on light backgrounds.
- Do
Use the white variants on charcoal or photographic backgrounds.
- Do
Keep clear space around the mark and scale it proportionally.
- Don’t
Do not recolor the mark outside the approved palette.
- Don’t
Do not stretch, rotate, outline, or add effects to any lockup.
- Don’t
Do not pair the wordmark with unapproved taglines or icons.
Downloads
Files for this page
Files live in Google Drive — links open in a new tab.
- Logo
Whitestone Health Logo Suite
The full logo export set — every lockup in SVG, PNG, JPG, and print-ready PDF/AI. Link this record to the Drive FOLDER; individual lockups are nested inside. Source today: "Whitestone Health Branding Materials/" (EPS_SVG, PNG, JPG, PDF_AI) and the site repo public/brand/.
- Primary Lockup — Black + TealComing soon
- Primary Lockup — WhiteComing soon
- Secondary WordmarkComing soon
- WH Monogram (Icon)Coming soon
Coming soon - Logo
Whitestone Health ABA Lockup (SVG)
The Whitestone Health ABA discipline lockup (green). Source today: project folder "whitestone-health-aba-lockup.svg".
Coming soon - Logo
Vital Brain & Spine Logo Set
Vital Brain & Spine practice logos — navy, steel, and white variants plus gradients. Source today: repo public/brand/vital-brain-spine/. NOTE: three core variants were reconstructed after the original Figma uploads were lost — the authoritative Figma source is still to be re-uploaded (D-106).
Coming soon